In this second episode of our Urban Innovation Leadership Programme series, we welcomed Jose Antonio Ondiviela, who after 29 years of experience leading Microsoft's Smart Cities initiatives, is now spearheading his own research department at the Universidad Francisco de Victoria in Madrid, Spain.

The discussion focused on talent attraction and development within cities: the global competition for talent as a cornerstone for attracting investment, the significance of upskilling and creating a vibrant city brand to appeal emotionally and rationally to potential residents, and the essential role of public-private partnerships in fostering environments conducive to talent development.


Urban Innovators Global and BABLE Smart Cities are proud to announce the launch of the Urban Innovation Leadership Programme – an academic programme that is tailored and totally customizable for your organization. If this sparks your interest, you can reach out directly to us at for more information.


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