Challenge / Goal
The city wanted to make improvements to its tourist shopping areas to promote the competitiveness and modernization of the city's retail sector, as Logroño is a city closely linked to tourism due to the Camino de Santiago. Following COVID's impact, the city wanted to allocate an advertising platform to local commerce to support small local businesses. The city was also interested in knowing the daily movement of citizens and tourists, how much time they spend there, where exactly they go, behavioral analysis and people counting, and what are the places of interest. The totems will also be equipped with wifi to expand Logroño's public wifi network.
Logroño has numerous newspaper kiosks and telephone booths throughout the city that have fallen out of use or are in poor condition.
The first phase consisted of installing digital panels in 8 newspaper kiosks and replacing 20 telephone booths with electronic totems that will be used as digital advertising media, as they have the necessary telecommunications infrastructure. The totems were also fixed with Nodes to capture data on people's movements, places of interest and the amount of time spent in an area. Local businesses are also contacted for advertising.
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