Challenge / Goal
The Municipality of Madrid aims at reinforcing the SUMP planning process by developing a participative process targeted at vulnerable groups (elderly and children), complemented with a gender-sensitive approach, as a basis for decision making and for the design of the particular actions, thus shifting urban mobility in the outskirts from the dominance of car use to active trips and increasing safety and perception of security in the outskirts of the city. In the long term, it will make a positive impact in the whole neighborhood regarding sustainable and safe mobility.
Following a bottom-up participative approach, a specific mobility management strategy is being developed, containing not only special information and communication strategies, but also physical improvements of the accessibility conditions to key public facilities such as schools, parks and playgrounds, health and senior activity centres.
At the moment, the project is working with 5 schools and 4 elderly social clubs in the living lab of Vallecas. The following activities are being implemented.
1. For elderly people:
- A campaign to promote an inclusive, independent, sustainable and active mobility of the elderly. A group of senior citizens is trained on media skills (e.g. video making, theater group, graphic design, radio) to act as campaign leaders and develop strategies and content with special emphasis on: claiming the figure of the elderly by breaking current stereotypes, empowering the elderly, helping them to have a proactive attitude, raising awareness about the advantages of independent and active life and mobility behavior.
- Traffic calming in areas frequented by elderly, designed to favor their usual active movements: shopping, doctors, day care centre, parish, cultural, library, etc.
- Elderly as volunteers to accompany the children of the STARS program - active journeys on the way home to the school through ‘cycling or walking buses’ organized in STARS schools.
- Urban cycling training for seniors upon request (6 hours in 3 days) given by the Cyclist Municipal Police, covering content such as: cycling skills, road signs, regulations, recommendations.
- Participation of the elderly in the organization of the yearly mobility events such as: European Mobility Week, International Day Against Climate Change (October 24), Day of Elderly in Spain (October 1), etc.
- Integration of senior residents in the Vallecas Mobility Board as a way to collaborate in the organization and promoting of active mobility events and its evaluation.
2. For children and teenagers:
- Recognize and assess schools with a sustainable mobility strategy, according to STARS project standards.
- Carry out sustainable mobility campaigns at STARS schools, involving teachers, families, pupils and principals in the activities aiming to achieve active participation of children sustainable mobility activities.
- Hold workshops about communication techniques for students in order to build up communication skills, in a P2P approach and teachers’ workshops to support leaders of sustainable mobility in schools.
- Organize walking and cycling buses in collaboration with the elderly as volunteers.
Developing a participative process for vulnerable groups
Creating guidelines for vulnerable groups’ mobility management
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