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Welcome on BABLE

We put great importance to data protection and therefore use the data you provide to us with upmost care. You can handle the data you provide to us in your personal dashboard. You will find our complete regulations on data protection and clarification of your rights in our privacy notice. By using the website and its offers and navigating further, you accept the regulations of our privacy notice and terms and conditions.




About us

Reykjavík is the capital of Iceland and has approximately 137,082 citizens (as of 1st July 2022), with a total population of Iceland at 330,000.

Smart City Status: Reykjavik is undergoing a citywide digital transformation through the key policy, Reykjavík Green Deal. The goal of Reykjavík Smart City is innovation for the benefit of city residents, such as in the field of energy, transportation, welfare, education, and culture.

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Use Cases



Strætó bs: How public transport in Reykjavík became data-driven

Urban mobility is changing. Public transport must improve and, at the same time, expand its services. More and more data is being collected and used for mobility management. That is why more and more entities are turning to data, understanding that it is crucial for their services and for citizens.


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