Challenge / Goal
Enhanced wayfinding provision would assist in delivering economic benefits, such as those sought within the Regional Economic Strategy, by encouraging those on foot to explore, linger and engage with the city centre beyond the demands of their immediate schedule. In locations out of the immediate city centre, such as the beach, the airport, The Event Complex Aberdeen (TECA) and the new Aberdeen South Harbour at Nigg Bay, the study identifies benefit in ‘advanced’ wayfinding as a tool to encourage journeys into the city centre, with the economic benefits this would bring. The study also links to efforts being made to promote public transport and park and ride sites where ‘advanced’ directions, promoting the city centre, should be provided. Project linkages to existing additional work being carried out under the Civitas Portis umbrella can also be discerned, particularly with regards to an ongoing project looking to enhance active and sustainable transport links between the new harbour at Nigg Bay and the city centre, and that seeking to facilitate “collective travel” along the A96 corridor.
Aberdeen City Council undertook a review of pedestrian wayfinding infrastructure to establish where gaps exist and where to add value. To inform the wayfinding review study site visits were undertaken, both within the City Centre and outlying areas. Public and stakeholder consultation was conducted, along with a review of relevant policy, strategy, studies and current and future projects. This revealed the gaps in the pedestrian wayfinding provision in the city.
Two online public consultations were undertaken to develop the wayfinding gap analysis report and to confirm preferred wayfinding sites identified.
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