Challenge / Goal
We live in the age of information where, globally, more people have mobile phones than have access to toilet facilities. Sharing our thoughts, opinions, complaints and celebrations daily, through multiple digital channels, has become common practice for huge swathes of the world’s population.
Citibeats is a social intelligence and speech analytics platform. Using natural language processing (NLP) and machine learning, Citibeats organises unstructured data – in this case, the opinions of citizens expressed via social media, in an anonymous and aggregate manner – and uses Artificial Intelligence (AI) models to categorise and decipher the data. Data is presented via visual dashboards from which insights can be extracted and used to improve city life.
The Dublin Beat is a monthly report, produced by Citibeats, that presents this information; analysing trends and sentiments expressed by Dubliners via social media. It gives an overview of key issues such as how people feel about environmental issues, cultural events or city region developments.
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