Challenge / Goal
Electric mobility is starting to grow in Madrid. Although several companies are starting to introduce electric vehicles (EVs) into their own fleets (e.g. taxi companies, private transport companies, car sharing companies) the electric mobility market is still in need of significant support, as is the case in most cities. The City of Madrid aimed to foster the use of electric vehicles (EVs) by local companies, working with key agents in pilot projects.
The municipality of Madrid liaises with at least five key agents and companies (such as supermarket chains and shopping centres) in order to develop pilot projects on EVs, namely the launch of a ‘test fleet scheme’, including the potential implementation of electric charging facilities installed at their own premises. In addition, strategies to promote the wider uptake of clean vehicles for freight delivery companies and the general public were designed and put in place. Finally, aiming to showcase their benefits, as well as to play an exemplary role, Madrid’s municipal departments and public companies have introduced 20 electric vehicles to their municipal fleet.
The development of this measure was done in cooperation with Madrid’s Municipal Transport Enterprise (EMT), the public transport operator, whose fleet is expected to be an ideal showcase for this kind of technology. EMT helped the city council address various companies and stakeholders to involve them in the broader uptake of e-mobility, cooperating with the city council and easing their access to its charging infrastructure, located at its public underground parking facilities. Car sharing service providers, taxi fleets and freight operators were given special attention. EMT also aimed to increase its electric services and auxiliary vehicle fleets.
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