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Challenge / Goal

MaaS (mobility as a service) is a concept of integrating different modes of transport into one service. It is an approach used to facilitate a shift to sustainable mobility by improving the availability of high-quality alternatives.

Short term goals of this Use Case include creating cooperation models between different parties, also to provide the first MaaS service to citizens. Long-term goals consist of a wide variety of MaaS services affecting the modal split resulting in fewer cars, less pollution and an improved city environment. Car use efficiency and equal possibilities of living a car-independent lifestyle also form part of the long-term goals of the measure.


In the present model, the user may either buy means (car/bike) or tickets for transport (bus ticket, train ticket, etc.). This measure saw the creation of business models which enable cooperation with different existing service providers. Also included was a drive to attract new MaaS operators to come to the city of Turku, the creation of different service packages, and marketing them through a variety of communication channels.

The Turku approach to promoting MaaS:

  • Evaluate and benchmark indicators in key areas: awareness, policies, administration and cooperation
  • Apply inclusive planning approaches
  • Involve any and all stakeholders as early and often as possible
  • Network and facilitate networking
  • Promote, create awareness and expectations
  • Continuous innovation: invent, test, pilot, repeat

Examples of activities:

  • Systematic interaction with a wide variety of stakeholder groups: citizens, employers, housing communities, mobility service providers, associations, etc.
  • Continuous two-way communication using all available means: on ground events, social media, queries, interviews, focus groups, meetings etc.
  • Liaising and cooperating with regional and state authorities in issues involving several agencies 
    • For example first/last mile solutions in intercity travel
  • Regular internal meetings to establish administrative and political coordination towards MaaS
  • Research:
    • Evaluation of mobility demand and travel patterns
    • Use of stakeholder contacts in collecting data
    • Cross-referencing with relevant background data (car ownership, driver’s license, commuting etc.)
  • Testing and piloting mobility solutions for upscaling potential and feasibility


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Service providers

Municipality of Turku; CIVITAS ECCENTRIC

End users

All Citizens

    Main benefits

  • Enabling new business opportunities

  • Promoting sustainable private transport models

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