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Use Case

PowerUP and FEMPowerUp Sant Feliu

Sant Feliu de Llobregat, Spain (2021)
Scale: City Level
PowerUP and FEMPowerUP are two programs that promote technology-based entrepreneurship, focused on the economic sector of video game development, within the orange economy. The latter includes a gender perspective, with the aim of reducing the digital divide in this area.

Quality Education

Industry, Innovation And Infrastructure

Gender Equality

Decent Work And Economic Growth

Partnerships For The Goals

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Challenge / Goal

The main objectives of these programs are:

  • Promote the professional and labor insertion of people of marginalized genders (women, trans and non-binary people) in the video game industry.
  • Encourage and support social and technology-basedentrepreneurship and the generation of spaces and dynamics of co-creation, co-innovation and digital social innovation.
  • It is noted that the amount of new talent coming from video game training cannot be absorbed by the current ecosystem. Therefore, it is intended to facilitate autonomous development and the meeting between talent and industry.

Solution

  • The programs host between 5-7 groups maximum, and each group has a capacity of 5-8 people.
    The finalists are chosen according to the state (advanced/start-up phase) of the prototype they present and the profiles of the group, their experience and the balance of the work.
  • At the end of the program, the best projects are selected and presented at the most prestigious international fair "GAMELAB".
  • From the selection to the presentation of the video game, the teams receive support, mentoring, product design, production plan, marketing, business plan and communication.

Citizen participation

Anyone who meets the requirements may apply.

Images


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Time period

Implementation time: 6 months to 1 year

Implementers

Sant Feliu City Council and ENTI-UB the Video Game University

Service providers

Sant Feliu City Council

End users

Adults who have a video game project in the prototyping phase and, in the case of FEMPowerUP, people of marginalized genders.

    Main benefits

  • Creating new jobs

  • Improving social integration

  • Improving education

  • Maintains justice and equity

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