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Challenge / Goal

The city of Stockholm aims to increase the appeal of car-light lifestyles for its citizens and to improve the opportunities for citizens who wish to make a shift towards a ‘car-light’ lifestyle. This solution serves as an alternative to achieve these goals. It will make private car-sharing more accessible.


There are two companies providing Peer-to-Peer (P2P) car sharing platforms - GoMore and SnappCar. Both platforms enable individuals to share their own car with neighbours or others. The online platforms allow users to offer their car during times they are not using it, engage with a community of prospective users, and insure their vehicles while they are being used by someone else. Car owners receive payment for offering their car, which users of the car can pay via the online platform. There is also a mutual rating system for the customer and car provider. GoMore also offers the option of carpooling on their platform - meaning the option to offer others to join a car trip that you are taking anyway.

During the project, both SnappCar and GoMore will intensify the work to acquire new users in Stockholm. GoMore has set up a Swedish customer care function and SnappCar has developed an app and added, among other things, the feature of driver’s license verification. Both companies have run ad campaigns on social media to raise awareness and receive new members and shared cars on their platforms.

Over the course of the project, SnappCar and GoMore will further develop specific technical features in their services and increase their presence and awareness among stakeholders. Both P2P actors also aim to improve API-compatibility (application programming interface).

In addition, awareness-raising campaigns to increase the success of the measure will be done both independently and collectively by the City of Stockholm and all groups involved in this measure.


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City of Stockholm

Service providers

GoMore; SnappCar

End users

All Road Users

    Main benefits

  • Promoting sharing economy

  • Reducing private car ownership

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