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The city of Tallinn has introduced a smart solution for public transportation payment-as-you-go, with EMV cards to quicken and facilitate its ticketing.
The challenge was to promote public transport usage by implementing a modern and user-friendly ticketing solution, and decrease automobile transportation inside the city of Tallinn.
Tallinn, the capital of Estonia, was one of the first cities in the world to implement true Account-Based Ticketing (ABT) for public transport. The system was introduced in 2004, enabling Estonian ID-code holding citizens to have the right to buy tickets and season passes online or via mobile phones. For each citizen, travel rights were stored in the ABT system’s back-office and verified against a person’s ID code, using handheld devices onboard vehicles by ticket inspectors. Since then, Tallinn’s ABT system has evolved several times, introducing self-service validators with closed-loop travelcards, 2D code acceptance, and more recently, contactless EMV bank card payments. There have also been multiple integrations with other Tallinn city services, such as Park & Ride and tourist sightseeing packages.
The Park & Ride solution (introduced in 2015) was envisioned in partnership with Tallinn’s Transport Department, as a means to encourage people to leave their cars outside of the city center and use public transport to move around the city instead. As an incentive to do so, Tallinn City Council enforced new parking tariffs, while at the same time, offering both free parking and public…
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