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Use Case
Good Health And Well-Being
Sustainable Cities And Communities
Before the introduction of the shuttle bus, Watford train station was poorly connected to transport hubs such as the city centre. The popular tourist attraction of Warner Brother Studios was also difficult to reach due to poor connections and crowded roads.
Since July 2020, three shuttle buses have been made available through an on-demand service (ArrivaClick). The focus of the service is on optimising the connection between Watford Junction station and hubs such as the city centre or Warner Brother Studios, which is particularly popular with tourists. With the establishment of the shuttle service, an integrated approach is offered to improve sustainable transport options in the entire area.
The shuttle service can be booked via the ArrivaClick app. The app uses a smart algorithm to bundle passengers with similar routes and thereby calculates an ad-hoc route to the required destinations. Thanks to the digital approach, the service can also be adapted to special circumstances and challenges at short notice.
Want to learn more about the lessons learned, financial details and results?
Log inPlanning time: Less than 6 months
Implementation time: Less than 6 months
Arriva UK Bus; The City of Watford
Ioki
Commuters; People from peripheral areas; People with reduced mobility; Tourists
Improving public transport accessibility