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Challenge / Goal

Before the introduction of the shuttle bus, Watford train station was poorly connected to transport hubs such as the city centre. The popular tourist attraction of Warner Brother Studios was also difficult to reach due to poor connections and crowded roads.


Since July 2020, three shuttle buses have been made available through an on-demand service (ArrivaClick). The focus of the service is on optimising the connection between Watford Junction station and hubs such as the city centre or Warner Brother Studios, which is particularly popular with tourists. With the establishment of the shuttle service, an integrated approach is offered to improve sustainable transport options in the entire area.

The shuttle service can be booked via the ArrivaClick app. The app uses a smart algorithm to bundle passengers with similar routes and thereby calculates an ad-hoc route to the required destinations. Thanks to the digital approach, the service can also be adapted to special circumstances and challenges at short notice.


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Time period

Planning time: Less than 6 months

Implementation time: Less than 6 months


Arriva UK Bus; The City of Watford

Service providers


End users

Commuters; People from peripheral areas; People with reduced mobility; Tourists

    Main benefits

  • Improving public transport accessibility

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