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The City Council of Sant Feliu launches La Rosa, the local digital currency that works through an intuitive mobile application. This currency will promote and encourage local commerce, contributing to the goal of sustainability, while promoting digitization in the municipality.
Decent Work And Economic Growth
Sustainable Cities And Communities
Responsible Consumption And Production
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Challenge / Goal
On the one hand, the emergence of the coronavirus led to the confinement of the population and strict restriction measures for businesses, but it also showed that the bet on online commerce is strategic. Local commerce must be able to compete in the best conditions with the large online platforms that already exist and which, during the pandemic, have been saturated with requests, while local commerce has suffered greatly from the measures of non-presence. Therefore, providing the city's commercial fabric with a market place (online marketplace ) as an essential tool to position it in digital commerce is essential and this can be achieved through the implementation of a local currency and a platform that connects local commerce to consumers.
On the other hand, the implementation of local currency encourages digitization and proximity trade, thus contributing to the achievement of a more sustainable economic model.
Finally, this model contributes to social responsibility and the involvement and interrelation of citizens, economic activity and the social fabric.
This action is part of the measures identified in the City Pact to alleviate the devastating effects of the Covid-19 pandemic. A participatory process was used to define these measures.
Also, citizen participation was involved in the choice of the name of the "Local Currency" of Sant Feliu. " La Rosa" emerged from the proposals submitted in April 2022. In the same way, the final logo was devised taking into account all the ideas about the attributes and characteristics collected in different participatory sessions with the economic and social fabric of the city.
Finally, a customer service has been made available to the public to collect incidents and criticisms. These data are collected in a database to identify possible deficiencies or areas for improvement.
Want to learn more about the lessons learned, financial details and results?