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Use Case - Ongoing

Smart Festivals Model

Spain (2022)
Scale: City Level
It is a musical show, held in a space that is associated with the tourism sector and of which it forms part as a cultural attraction. It is a generator of value and data, and through the application of innovative information and management technologies, it improves its potential.

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Challenge / Goal

  • Leverage synergies between the music sector and the tourism sector to generate intelligence. Identify and take advantage of
    opportunities through the appropriate tools.
  • To propose differentiation strategies, thanks to the available information, based on improving user satisfaction and experience, achieving an increase in quality.
  • Create tangible benefits for the territory by implementing in a rational and demanded way through digitalization.
  • Integrate festivals into the central core of strategies for tourism, creativity, improvement of the local cultural industry, etc.
  • The festival condenses flows of information coming from the attendees, protagonists of the tourist experience and whose demands condition the offer. At the same time, they generate their own information, in their development, and coordinate with the management and economic agents of the destination, sharing information. The measurement, sensory, connectivity and analytical technologies, conveniently implemented, allow the festival to generate knowledge from the data.

Solution

  • 01. Music Festivals in the Comunitat Valenciana
  • 02. Components of the Intelligent Festival
    • The ecosystem of the Intelligent Festivals
    • Vectors of the Intelligent Festival
    • Phases and classification of Smart Festivals
  • 03. Technologies in an IF and their applicability
  • 04 . Roadmap for implementation
    • Step 1: Initial analysis and identification of objectives
    • Step 2: Strategy, resources, factors and constraints
    • Step 3: Technological implementation
      • The added value of information in a Smart Festival
      • Recommendations and guidelines for implementation
      • The data cycle
      • Normalization and standardization

Citizen participation

Through primary information sources, interviews and data collection among festival promoters and public managers.

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Time period

Planning time: Less than 6 months

Implementers

Festival Promoters, Technology Companies and Public Managers

Service providers

Festival Promoters and Public Managers

End users

Citizens, companies and public managers

    Main benefits

  • Improved data accessibility

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