Challenge / Goal
In order to encourage citizens to leave their cars at home, the whole process of planning, reservation, and payment of their transport is available on their cell phones as the Zaragoza Urban Mobility (ZUM) app. Hence, citizens can easily choose the most comfortable, sustainable, or economic routes depending on their preferences. Zaragoza is the first city in Spain to deploy a MaaS (Mobility as a Service) model to its full potential, making it a reference city for sustainable and multimodal mobility.
As a multimodal planner, ZUM allows reserving a complete trip according to different criteria: time, cost, sustainability, and health. All this, using the different integrated modes of transport: urban bus, tram, taxis digitized by Karhoo and Bizi’s public bicycles.
ZUM also gives the user the option to pay using the app and offers to virtualise Zaragoza’s regular transport pass or acquire it digitally, reducing physical contact in the current pandemic context.
500 citizens of Zaragoza used and tried out the Zaragoza Urban Mobility App (ZUM).
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