Challenge / Goal
After ioki initially took care of opening up the first and last mile at the start of the project in 2018 and subsequently mobilised industrial areas in 2019, urban peripheral areas were also equipped with the new mobility solution. As part of Reallabor Hamburg, shuttles were launched in 2020 in the surrounding towns of Winsen, Harburg district, and Ahrensburg, Stormarn district. Here, it was achieved that commuters in particular are also supported in their daily mobility.
Based on a data-based mobility analysis, we derived valuable economic and ecological statements about the mobility situation and its optimisation potential in the entire Hamburg area. Based on this analysis, an on-demand shuttle service integrated into the public transport system was designed for certain service areas, which can be ordered via app and brings passengers to their destination on flexible routes. The intelligent ioki software in the background merges similar routes in real time so that up to six people can be transported together in the Hamburg shuttles (ridepooling). If the size of the container permits, more than six journeys can also be bundled together at the same time via the platform. The pre-booking function also allows passengers even more planning and security.
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