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Use Case
Reduced Inequalities
Sustainable Cities And Communities
User involvement and co-creation are still often forgotten when developing non-digital public transport solutions. UMCASE intends to shift the attention of policy-makers and mobility experts to those who often don’t have a voice, providing cities a method to improve their transport solutions and tailoring them to individual needs.
The city of Vitoria, Spain collaborated with older people to bridge the gap of accessing and using digital mobility services.
UMCASE (Citizens’ inclusive and accessible urban mobility solutions) is a one-year project, supported by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. The project created an innovative method to engage key city actors in creating the mobility that suits them.
The UMCASE method is based on a design thinking approach that allows citizens, citizens’ representative organisations, relevant urban stakeholders, transport providers and businesses to work together during an intensive ideation cooperation. The unique combination of observation, interaction and evaluation of the solutions allowed UMCASE to go further than just formulation of ideas, truly being able to maximise people value (functional and emotional) while striking a balance between business viability and feasibility at large (technical, organisational and institutional). The city of Eindhoven, the Netherlands, tested our method with one group that might have difficulties accessing digital services, travellers with low income.
Together with cities and citizens, we developed our ideation sessions following five key steps:
1. Field immersion: We started by going through one week of immersion at each city, trying to observe and experience the current mobility from the end-user’s eyes;
2. Ideation workshop: Later we organised and conducted a co-ideation session with representatives of all the parties having a stake in the provision or use of inclusive digitally-enhanced mobility. These extensive workshops allowed us to understand the problems, unleashing creative solutions and preparing prototypes;
3. Design exploration: The initial material was further refined, deepened, and brought to a point where the best ideas or solution blocks could be mocked-up;
4. Mocking-up: The ideas further refined and deepened in the previous phase were turned into mock-ups;
5. Mock-up appraisal: Finally, these mock-ups were evaluated, in context, by actual users and local stakeholders.
In Vitoria, a workshop on "New Mobility Concepts" was conducted to identify the users' needs and to find ways to improve public transport systems and digital solutions. During the workshop, participants collaborated in various co-creation activities with the aim of reflecting on new digital mobility technologies in order to work on different ideas based on the mobility needs.
A workshop on "New Mobility Concepts" was conducted to identify the users' needs and to find ways to improve public transport systems and digital solutions in Vitoria. During the workshop, participants collaborated in various co-creation activities with the aim of reflecting on new digital mobility technologies in order to work on different ideas based on the mobility needs.
Want to learn more about the lessons learned, financial details and results?
Log inPlanning time: Less than 6 months
Implementation time: 6 months to 1 year
Tractabel Engineering, Achmea Risk Insurance, Capgemini Engineering, City of Eindhoven, Fundacion TECNALIA Research & Innovation, Ayuntamiento Vitoria-Gasteiz, European Passengers' Federation
older people
Improving life quality
Improving elderly care