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Challenge / Goal

In Belfast's Titanic Quarter is a waterside path with a rich history known as the 'Maritime Mile'. Along this walk are public art installations and historical and maritime  arifacts. Using a seemingly simple digital technolgy we 'brought to life' the attractions by giving them personailities and encouraging visitors to enagge in an SMS Text conversation with the objects. The chatbot encoraged self propelled walking tours and really drove up both visitor numbers and data driven insights.


The Belfast authority held a number of design led workshops with partners to draw out the crux of the issue. They developed a number of potential solutions evenually deciding on the SMS text enagement, applying analytics on the responses and sentiment analysis.

The touism industry has a wealth of data but not at sufficient granularity for effective planning and provisioning. The design of this use case enabled the creation of fun and engaging tourism experience while collecting near real time data, helping city planners to better understand the visitor experience.

This use case won NI Tourism award for best use of digital and innovation to enhance the visitor experience 2019.


The Belfast authority co-created and designed a two way enagement platform that created a playful visitor experience while also gathering volumes of visitor data for analysis and insights

Near real time tourism data received

Proved concept of real time two way engagement

Increased visitor numbers to underutilised attraction

Collaboration across public, private and academia

Proved benefit of collaborative working for innovation

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Time period

Planning time: Less than 6 months

Implementation time: Less than 6 months


Hello Lamp Post and DM Innovations

Service providers

Hello Lamp Post and DM Innovations

End users

Visitors, citizens, tourism planners and policy makers

    Main benefits

  • Enhancing tourism experience

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