Challenge / Goal
The district of Uckermark wants to create a framework for digitalisation with a holistic, integrated concept - both within the administration and in the citizen services. The district of Uckermark is not immune to the pressure of digitalisation. Professionals of all ages also want a modern, digital workplace in the administration. A flexible and transparent digital administration is also in the interest of citizens and visitors and contributes to the attractiveness of the region. The Uckermark has recognised something that other regions are still struggling with: the digital transformation does not thrive on isolated solutions, but on a clear vision that runs through the various administrative domains like a common thread.
In this context, the project "Smarter Landkreis Uckermark" turns those affected into participants: representatives from the administration, the business community, and citizens work together to develop concrete parameters for digitalisation. The aim was to find answers to the central question: Where and how can digital tools and new-work methods make life easier?
In the project execution with the district of Uckermark, Fujitsu was convinced as a reliable digitalisation partner - thanks to proven consulting competence, expertise in the areas of Smart City/Smart Region and Digital Workplace as well as best practices in citizen participation formats. Fujitsu's co-design methodology provided the framework to specifically foster the creativity of local stakeholders in a series of workshops. The first workshop served to jointly develop a vision and identify themes. Based on a comprehensive regional SWOT analysis, the participants agreed on four priority areas, which were then explored in greater depth in the subsequent workshops: Citizen participation, working environment & demography, tourism, and inter-communal exchange.
The central question was: How do you modernise and activate the working environment in the administration so that it remains attractive for professionals of all generations?
As the project took place during the Covid-19 pandemic, Fujitsu was able to show that its own design thinking methodology also leads to quick results in the virtual space. In sessions of 3-4 hours, the groups developed several concrete digitisation measures for each topic area in three online and one on-site workshop.
Local stakeholders were invited to a series of workshops. The Covid19 pandemic had, of course, posed a big challenge. Most the project work (including the workshops) was forced to be conducted online. Only the final workshop on the inter-communal exchange, close to the end of the project, was held in a hybrid format in Prenzlau.
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