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The bus company in Stavanger planned to replace a ferry connection with bus routes. The web application from Maptrends delivered unique insights based on real time information collected from anonymised SIM card data which helped the company with planning the most cost effective and convenient routes
Bus route planners needed to know where people were traveling during the day, to create better route based on actual insigts. What they used was mostly outdated reports and assumptions.
New tunnel system is built in Stavanger and will replace existing ferry. Bus company wanted to pinpoint where and how often the population of affected areas are traveling today. They needed this insight to send the buses where the demand really appear.
Partnered up with data providers and data scientists to develop a on-line solution based on anonymous SIM card movements.
Workshops, stakeholder participation in project group, small survey
