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Although bicycles are a common mode of transport for residents in some Northern European cities, other urban hubs in Europe have been less successful attracting more people to ride bicycles. Through BICIFICATION, participants are encouraged to take up cycling in a reward-based gamification scheme.
Encouraging more people to take up cycling as a form of active mobility will reduce congestion and carbon emissions, contribute to preventative health and provide more data to understand uptake issues. The main goal within the BICIFICATION project and in the three pilot cities is to motivate citizens to start cycling, or cycle more, using a reward-based gamification scheme.
The BICIFICATION project aims to support a modal shift towards green, active mobility through a reward-based gamification program, by proposing an advanced solution (TRL9) consisting of patented hardware and software for monitoring and rewarding bike trips reliably, implemented across three pilot cities: Braga, Istanbul and Tallinn.
Registered users receive monetary rewards by the local authorities, while cities benefit valuable and reliable trajectories data. Local shops are also supporters of the scheme, as they provide discounts based on the collected points. Thus, an additional benefit for the local communities is the promotion of purchases from local shops.
Approximately 1500 registered users in Braga, Portugal; Istanbul, Türkiye; and Tallinn, Estonia, will receive monetary rewards from the local authorities as well as non-monetary incentives after completing bike trips. Cities receive valuable data that helps them plan better. A real-time open data platform available to the citizens includes bike routes cycled, heat maps, case studies, reports about saved carbon dioxide emissions, kilometres travelled and rewards granted.
The broader communities will also be engaged in the scheme – local authorities are the regulators and local businesses benefit by providing vouchers as rewards to citizens. Ultimately, 100.000 users and 90 cities are expected to participate over the next five years.
