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Challenge / Goal

Parking regulation as a demand management strategy has been mostly used in urban city centres, linked to commuting mobility. But the on-going metropolisation process in cities such as Madrid, with peripheral districts losing their residential character and an increasing number of companies and services moving into the outskirts,requires a utilization of parking management as a means to reduce car travel demand in these areas.

The objective is to design and implement a smart parking management scheme in those areas outside the city centre with a high density of office employment. This will be done by encouraging ride sharing among employees in order to increase car occupancy. The objective is also to encourage the use of clean vehicles, in order to reduce energy consumption and emissions from traffic.


The Municipality of Madrid is developing an alternative management scheme for the parking space at EMT headquarters, providing priority to HOVs and clean vehicles. The new parking regulations are monitored with the support of innovative tools provided by the project. The following activities have been carried out during the research phase:

  • Five potential locations for the smart parking facility have been identified and thoroughly analysed with regard to infrastructure, alternative transportation, demand, user typology and expected impacts.
  • Since it turned out during the assessment that none of the locations fulfills the measure requirements to an adequate extent, a site has been identified in another peripheral district, called Hortaleza, which meets all the conditions to be a good test area.

In particular, the following approaches are tested:

  • High Occupancy Vehicles (HOV) parking solutions for trip generation areas (e.g. business area, university campus).
  • Positive discrimination for clean vehicles.
  • Time-based regulation for parking in public administration buildings and other municipal services.
  • Specific parking regulations for urban good delivery operations.

The measure is expected to deliver:

  • At least one parking area managed by a smart parking approach.
  • A reduction of parking indiscipline which will improve the quality of public space.



Smart parking management in peripheral business areas

Parking priority to clean vehicles

Parking priority to high occupancy vehicles (HOV)

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Time period

Planning time: 6 months to 1 year

Implementation time: 6 months to 1 year

    Main benefits

  • Improving parking

  • Improving traffic management

  • Reducing use of fossils

  • Reducing GHG emissions

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