Smart Milton Keynes Promotion Package

Positioning Milton Keynes within the European Innovation Ecosystem

To strengthen Milton Keynes’ position within the European innovation ecosystem, BABLE Smart Cities collaborated with Milton Keynes City Council and the Open University to deliver a strategic digital visibility campaign. Through the creation of Use Cases, podcast content, and a targeted social media push, the project showcased the city’s role in advancing smart, inclusive, and future-ready urban development.

Deliverables by BABLE

• Use Cases: Each was presented with multimedia content and published on the BABLE Knowledge Hub  to ensure international reach.

1. StreetCAV: street-side connectivity enables autonomy
2. DronePort: MK - opening the skies above Milton Keynes
3. Digital health solutions facilitating independent living at home
4. Robotic embodiment: universal remote control for city robots using virtual reality 

• Podcast episodes
  Planned, recorded, and promoted two episodes of Smart in the City – The BABLE Podcast:
   
  • Episode 1: #86 Milton Keynes: Innovating for a Smarter, Greener and Equitable City , A compelling discussion with Councillor Shanika Mahendran on shaping a sustainable, inclusive future for Milton Keynes through innovation and smart city leadership.
     
  • Episode 2: Featuring Open University representatives, highlighting their Open Societal Challenges programme and its impact on the city.. An insightful conversation with Kevin Shakesheff on how Milton Keynes is harnessing innovation and collaboration to lead in Smart City transformation.
    
     
• Social media campaign
  Developed and managed 7–15 tailored posts to promote each deliverable across BABLE Smart Cities’ and Smart in the City Podcast’s LinkedIn platforms.
  Actively engaged audiences and monitored performance through detailed analytics and engagement metrics.

Impact at a Glance

• 2 podcast episodes
• 175+ listens
• 2,800 newsletter recipients
• 11% average LinkedIn engagement rate
• Increased international visibility of Milton Keynes’ innovation efforts and urban leadership

This campaign contributed to positioning Milton Keynes as a forward-thinking, digitally active Smart City on the European stage, while creating content that continues to generate engagement and awareness across BABLE’s platform and channel.

Duration: April 2024 – October 2024
Focus Area: Smart City Positioning, Digital Storytelling, and EU Visibility

 

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