Red Española de Ciudades Inteligentes (RECI) Podcast Series
Location
Madrid,
Spain
Promotional Package for the RECI Network
BABLE Smart Cities partnered with the Red Española de Ciudades Inteligentes (RECI) to deliver a targeted content and visibility campaign aimed at raising RECI’s profile at the European level. The initiative focused on supporting RECI’s goals of expanding its network, promoting city collaboration across borders, and sharing innovative strategies to tackle urban challenges through high-impact storytelling and strategic content marketing.
By combining podcasting, written content, and newsletter distribution, the campaign not only elevated the voices of RECI members but also strengthened their visibility within EU urban development dialogues.
Deliverables by BABLE
- Podcast episodes
BABLE produced four in-depth episodes, each featuring a RECI member city and a European or international counterpart, discussing key urban challenges and collaborative strategies:
- #35 Leuven & Sant Feliu de Llobregat: "The Key Is Collaboration"
Manuel Gonzalez – Chief Information Officer for the City of Sant Feliu de Llobregat, Spain and David Dessers – Deputy Mayor Mobility, Climate and Sustainability, Agriculture and Consumption of the City of Leuven, Belgium discussed the challenges both cities are facing, digitalisation, sustainability, international collaboration and more:
- #38 Valencia & Tallinn: Two European Green Capitals "From Different Sides of EU"
Ernesto Faubel, Head of Smart City Office at the Municipality of Valencia, Spain, and Vladimir Svet – the Deputy Mayor of Environment, Urban Construction and Mobility for the City of Tallinn, Estonia talked about Tallinn being the 2023 European Green Capital and Valencia having won the title for 2024. They discussed how winning this title aligns with their carbon neutrality and sustainability goals, as well as the impact and challenges of green initiatives on urban planning:
- #50 [SPAN] Puerto Rico & Las Rozas de Madrid: Sustainable Mobility and Innovation
Eileen Vélez Vega, Secretary of the Department of Transportation and Public Works of Puerto Rico, and José de la Uz Pardo, mayor of Las Rozas de Madrid (Spain) and president of Las Rozas Innova, explored how collaboration, sustainable mobility and innovation are transforming their territories towards a smarter and more sustainable future.
- #56 Istanbul & Madrid: Empowering Cities through Data and Digital Innovation
Erol Özgüner, CIO of the Metropolitan Municipality of Istanbul, Türkiye, and Fernando de Pablo Martín, General Director of the Digital Office of the City Council of Madrid, Spain had a conversation primarily focused on the digital transformation initiatives and strategies implemented in the two cities, with topics such as the creation of digital offices, the use of technology to address urban challenges, and the importance of data-driven decision-making.
- Curated blog articles
For each episode, BABLE created a complementary blog article that offered deeper insights into the discussions, expanding on themes such as sustainability, digitalisation, and mobility.
- Special newsletter
At the end of the project, a comprehensive newsletter was developed and distributed. It brought together all the content from the campaign—podcast episodes, blog articles, and key takeaways—serving as a resource for RECI’s community and wider European networks.
Impact at a Glance
- 4 podcast episodes released
- Over 360 listens across platforms
- Newsletter distributed to 3,520 recipients
- Average of 860 impressions per LinkedIn post
This promotional package successfully positioned RECI and its member cities as active contributors to Europe’s smart city dialogue, expanded their international visibility, and strengthened cross-border collaboration through engaging, strategic content.
Duration: June 2023- December 2023
Focus Area: EU Positioning, Smart Cities, and Thought Leadership
