Soft power comes first
The technological focus of many smart city projects relies on top-down innovations, ignoring the role that citizens can play in improving their local communities. While top-down innovation is important, it often fails to take into account citizen needs and so may not serve their best interests. In many people-centered product presentation citizens perceived as passive consumers of city services and as generators of data. There is remarkable reflection of communications specialist who worked on transport development project: «there is One small issue. We had to tell residents about our plans and their future agreement to all steps was an essential part of it». This is a common story when city governments are aimed to hardware improvement while people simple do not understand what and how to use it. In recent research Gartner advisory firm suggests local government to engage with citizens to find out their needs before investing millions into smart city programs.