The City Council of Las Palmas de Gran Canaria promotes a digitalization project to boost trade in the city's municipal markets.

Sagulpa participa en un nuevo proyecto para la digitalización de los mercados


The initiative, coordinated by the Department of Local Development and Modernization, through Sagulpa, provides for the digitization and technological transformation of the marketplaces.

The project is eligible for a grant of 300,000 euros in the lines of transformation of the commercial sector of the Government of the Canary Islands, co-financed by the European Union under the ERDF program.

The program includes as key actions the implementation of WiFi networks, the installation of beacons and/or Iot devices, the integration of data in the Digital Twin and its inclusion in the Open Data portal

The Councillors of Local Development and Modernization of the City Council of the capital, through Sagulpa, promote the project 'Revitalization of trade in municipal markets of Las Palmas de Gran Canaria', with the aim of modernizing and digitizing these marketplaces.

The councilman of Local Development, Tourism and City of Sea of the Consistory, Pedro Quevedo, said that "this is a comprehensive and innovative digital transformation initiative, which will be implemented as a pilot test in the Central and Port markets to later extend it to the rest of the city, and aims to revitalize these spaces, which have a clear importance in the life of our city and in local trade, and make them more competitive and sustainable.

For his part, the Councilor for Modernization, Presidency, Finance and Human Resources, Francisco Spinola, explained that "the deployment of new WiFi zones for public use is included in the Municipal Digital Agenda 2021-2025 by which the City Council integrates technological tools in the provision of public services to citizens during that period".

Thus, the City Council will present this initiative, with an estimated budget of 300,000 euros, to the line of subsidies for the transformation of the commercial sector of the archipelago of the Government of the Canary Islands, which is co-financed by the European Union under the ERDF Canary Islands 2021-2027 Program.

The project includes four key actions, which would be completed in the first quarter of 2025. Firstly, the implementation of WiFi networks providing markets with high quality connectivity for both traders and customers, and facilitating transactions and access to information in real time.

In addition, it contemplates the installation of beacons and/or IoT devices for the collection and analysis of traffic data and customer behavior, through the monitoring of their circulation within the markets and purchasing patterns, to enable a more personalized and efficient commercial offer.

Third, data will be integrated into the city's Digital Twin, centralizing and analyzing data in real time on a digital platform that enables the visualization and management of relevant information for the administration of the markets.

Finally, the project also includes the exploitation and publication of open data in the Open Data portal, for use by companies, citizens and administrations to create new applications, services and studies that benefit the community at large.

The initiative aims to improve the customer experience in municipal markets through the implementation of technologies that facilitate and enrich the shopping experience, increase the competitiveness and efficiency of local traders, providing them with technological tools that optimize their sales, management and customer service processes.

It also seeks to promote transparency and innovation through the use of advanced technologies and open data, and to contribute to the sustainability and urban modernization of the city.