Location
1357 Copenhagen Municipality, Copenhagen, Denmark

Enhancing Smart City Innovation through Strategic Content and Communication

Copenhagen Capacity launched a content-driven campaign to position Greater Copenhagen as a leading Smart City hub. By leveraging its UNESCO-UIA designation, the project aimed to attract international interest, promote collaboration between local and global stakeholders, and raise awareness of the region’s Smart City initiatives.

The campaign successfully showcased Copenhagen’s innovation ecosystem through multimedia storytelling and targeted outreach. It engaged both local and international audiences and highlighted the city as a model for sustainable, smart urban development.

Deliverables by BABLE

  • Podcast episodes
    Two professionally produced episodes developed around key Smart City themes, showcasing Copenhagen's innovation and international appeal.
    1.  #34 Copenhagen UNESCO-UIA World Capital of Architecture
    2.  #36 Greater Copenhagen Region: "[...] When You Think Green Transition"
     
  • Curated blog article
    A well-crafted article highlighting Copenhagen’s smart city strengths, shared via newsletter and social media to broaden visibility.
     
  • Promotional campaign
    A targeted outreach campaign that included a special newsletter featuring relevant use cases, upcoming events, and podcast episodes, along with branded social media campaigns co-developed with the communications team to attract and engage international audiences in key regions like DACH, Iberia, UK, and Ireland.

“If you work with BABLE, you literally bring collaboration to the next level. There is so much drive, belief, creativity, dedication and kindness in the team and all are working for the greater good—creating healthier, more liveable and sustainable cities. A highlight in our collaboration so far has been introducing the project to our national and international networks and recording a podcast about Copenhagen as a Smart City.”
— Rikke Petersen, Head of the Green Transition Team, Copenhagen Capacity

Impact at a Glance

The campaign increased international visibility, encouraged collaboration between local and global stakeholders, and effectively engaged audiences through strategic content. It reached key target regions including DACH, Iberia, the UK, and Ireland—amplifying Copenhagen’s position as a leading smart and sustainable city.
 

Duration: May 2023 – September 2023
Focus Area: Smart City Promotion & International Collaboration