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BABLE is now officially a...
The Green City Accord is a movement of European mayors committed to making cities cleaner and healthier. It aims to improve the quality of life for all Europeans and accelerate the implementation of relevant EU environmental laws. As a supporter, BABLE reinforces our mission by extending our network of cities and stakeholders committed to improving the environment and fostering the exchange of knowledge and experience. If you are a city official who wants to join the movement of leaders, find more information here . If you are not a public authority but would like to join us in supporting the goals, follow the instructions on the EU page !
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„Wir profitieren alle,...
Ein Interview mit dem Geodaten-Experten Jens Wille zur Frage, wie die Parkraumsensoren der Telekom Städte smarter machen. Seit Frühjahr 2020 stattet der Bereich Urbane Mobilität / Smart City Deutsche Telekom Parkplätze deutscher Städte und Gemeinden in unterschiedlichen Projekten mit smarten Sensoren aus. Ziel ist es, Einsichten in die Nutzung des Parkraums zu erhalten, um so den Parksuchverkehr zu reduzieren und die Städte langfristig lebenswerter zu machen. Spitzenreiter mit bald 1.000 installierten Parksensoren ist derzeit Hamburg, weitere Städten werden folgen. Im Interview spricht Jens Wille, Geodaten-Experte und Geschäftsführer von Ubilabs, der das Projekt gemeinsam mit der Telekom realisiert, über die Sichtbarmachung von Parkraumdaten, die Neuverhandlung des städtischen Raums und eine Zusammenarbeit auf Augenhöhe. Interview : Angelika Brandt Herr Wille, Sie und Ihr Unternehmen Ubilabs sind seit zwei Jahren Projektpartner der Telekom. Worin genau besteht Ihr Part in der Zusammenarbeit? Während die Telekom die Sensoren platziert, kümmern wir uns darum, die Parkraumdaten sichtbar, nutzbar und erfahrbar zu machen. Etwas technischer ausgedrückt: Wir sind mit dem Aufbau einer Echtzeit-Datenpipeline und mit der Analyse und Visualisierung der Daten beauftragt. Aktuell, in der ersten Stufe, geht es um die Anzeige der Ist-Situation auf einem Dashboard. Da können die Anwender:innen Statistiken einsehen oder die Auslastung über den Tag verfolgen. Die Parkraumdaten setzen wir für mehrere Personas um: Hierzu zählen der Anwohner, der wissen möchte, ob ein Parkplatz frei ist, und der Ordnungshüter, der überprüft, ob die Höchstparkdauer eingehalten wird. In Zukunft könnte er auch Hinweise erhalten, an welchen Orten die Wahrscheinlichkeit für das Überschreiten der Parkdauer besonders hoch ist. In Zusammenarbeit mit der jeweiligen Stadt erstellen wir dann weitere Personas. Das Projekt soll in den nächsten Jahren diverse weitere Städte umfassen. Wird sich die Mobilität dadurch verändern? Unser Ziel ist es, dazu beizutragen, den Verkehr zu entzerren, sodass die Städte lebenswerter werden. Die Parkplatzsuche macht in Deutschland derzeit 30 bis 40 Prozent des innerstädtischen Verkehrs aus. Parklücken sind somit ein kostbares Gut, das künftig eher noch knapper und teurer wird. Umso wichtiger ist hier Transparenz. Als Autofahrer möchte ich wissen, wie meine Chancen stehen, an einem bestimmten Ort parken zu können, oder ob ich vielleicht lieber mein Auto gleich stehen lasse und ein anderes Verkehrsmittel nehme. Wir wollen einerseits Messbarkeit schaffen, andererseits die Nutzung des städtischen Raums für alle Beteiligten verbessern. Das klingt erst einmal sehr positiv. Gibt es dabei nur Gewinner, oder auch Verlierer? Die Autofahrer:innen müssen sicherlich ein Stück weit umdenken und lieb gewonnene Gewohnheiten ablegen. Die Verteilung des knappen Stadtraums muss neu verhandelt werden. Letztlich profitieren wir aber alle davon, wenn unsere Städte wieder durchatmen können. Als Wahl-Hamburger und studierter Architekt bin ich begeistert, wie gut die Umgestaltung des Ballindamms an der Binnenalster gelungen ist. Seit Ende letzten Jahres gibt es hier viel mehr Platz für Fußgänger:innen und Radfahrende. Sie gehören also der Radfahrerfraktion an? In meiner Brust schlagen zwei Herzen (lacht). Tatsächlich habe ich mehrere Fahrräder - gleichzeitig nutze ich bei Bedarf auch das Auto. >>Man merkt, dass wir eine gemeinsame Vision verfolgen.
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Webinar: Methoden zum...
In unserer Webinar Reihe “Luftqualitätsdaten zielgruppengerecht verarbeiten, analysieren und bereitstellen” werden wir Grundlagen und weiterführende Themen darstellen. Die Webinare werden in deutscher Sprache durchgeführt. Am 29.7. um 11:30 Uhr geht es um " Methoden zum Messen von Luftqualität: Typische Einsatzbereiche und technische Beschränkungen " Karim Tarraf, CEO, wird hierzu in allgemeinverständlicher Weise die wichtigsten Zusammenhänge erklären und für Fragen zur Verfügung stehen. Melden Sie sich hier für unser Webinar an. Alle registrierten Teilnehmer erhalten den Zugangslink am 28.7. per eMail zu geschickt.
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Call for applications for...
The season 21/22 of the German Startup Cup is about to start - call for startup applications in all categories! Forward-looking startups, which are build up by inspiring founders are an important pillar of the innovative strength of our economy. Startups can be the driving force for progress, especially in times of change such as the current Corona crisis. The non-profit organization GFFT is organizing the German Startup Cup in order to put promising startups, their technologies, products and founding teams into the spotlight. As well, we aim to support them in their networking activities and match them with decision-makers. The participating startups will have the opportunity to present their business cases to a specialist audience and to convince the onlookers of their innovations. Well-known companies participate in the events as co-organizers and sponsors and support the startups with know-how and, at best, business collaboration. Application requirements for startups: The business is based on an innovative product or platform Foundation after 1.1.2016 Focus in one of the cup categories: Cybersecurity FinTech Industry 4.0 Logistics Organizational Intelligence The number of participants is limited to 16 startups per cup category. Benefits for startups: Networking with a specialist audience of large technology users and other startups in the industry Stand at the startup fair of the final event Free profile in GFFT Tech-Database The winner will receive a physical cup Digital winner or finalist badge for the website or other marketing materials How to participate: Visit our website and follow the instructions mentioned there. Submission deadline: September 1st, 2021
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Recording available:...
On 22 June 2021, the ENTRANCE project presented its first project webinar: EIB funding mechanisms for providers of sustainable transport & mobility solutions to boost EU uptake . In this live webinar, European Investment Bank (EIB) experts Özhan Yılmaz and Juliet Dow-Madu presented EIB funding mechanisms for transport and mobility solution providers across Europe and how these can be applied for deployment projects and scaling up of innovative transport and mobility solutions. The recording for this webinar is now available here and on YouTube at: https://www.youtube.com/watch?v=AC1A8mfpS90 Stay attentive to upcoming training and brokerage events soon to come from the ENTRANCE project! Want to be the first to know about future recordings and videos from the ENTRANCE project? Subscribe directly to the project's new YouTube channel: https://www.youtube.com/channel/UCwO2ki1aciqeiawwtk3Ravg
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EIT Urban Mobility...
The ScaleTHENGlobal programme from the EIT Urban Mobility Business Creation has launched today an Open Call for Cities to collect proposals in the form of city challenges. Interested cities should fill in a brief online questionnaire clearly describing their city challenge to be solved by the 15 startups participating in the programme. The ScaleTHENGlobal is a EU-funded programme with pan-European dimension implemented through EIT Urban Mobility partners that supports startups in scaling-up their business in Europe, driving growth and going international. On 15 June, some of the most promising emerging companies in the field of urban mobility were selected as the next participants in the ScaleTHENGlobal Programme. For the next months, they will benefit from financial support, mentoring, coaching, expert workshops, access to local ecosystems, participation at key European events, and services valued at more than €20,000 provided by the programme partners, such as access to the 5GLabBraWo Lab (Brunswick, Germany). Among the activities of the programme in 2021, ScaleTHENGlobal will support the 3 best pilot projects with 50k€ by matching city challenges and innovative solutions of the 15 startups engaged in the programme. The programme has now launched an Open Call for Cities to collect the city challenges as the first step of the selection process. By offering themselves as living labs or test beds, cities support the startups in testing and validating new challenged-based solutions aimed at improving citizens’ quality of life, decarbonising transport, and making Europe’s economy more competitive. Besides, by getting involved in ScaleTHENGlobal, cities can attract the best innovators and offer them opportunities to adjust their innovative product or service to further customer requirements, local circumstances, cultural differences, and regulations. Find out more about the EIT Urban Mobility Business Creation programmes here .
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City Gecko, brand of...
Who are we? We are City Gecko, brand of smart urban furniture, developed by company Telemax. We are based in Banja Luka, Bosnia and Herzegovina. The brand was created from the human need for energy and connection, the result of which is the creation of solutions that will meet these needs. Our solutions are smart benches and solar bus station. Modularity is the main feature of the brand. Uniquely designed solutions are constructed so that by combining and installing multiple modules, new and functional shapes are created. This feature distinguishes us from other manufacturers. Also, an important feature of our solutions is a positive return on investment, thanks to advertising space. For more information on marketing opportunities as well as other things, contact us. CE and IECEE MARKS City Gecko smart benches are created and tested adhering to EU directives that ensure the quality of the products themselves. The introduced CE and IECEE marks are proof of quality, safety, health and environmental protection. As such, the solutions are ready and suitable for installation in Europe and the world. What we are looking for? Our plans for the future are to expand our distribution network to EU countries. We are looking for companies that will represent us in a particular country and distribute our solutions. Companies can be from different spheres of business. Feel free to contact us to arrange an informative meeting: info@citygecko.solar Visit our website: https://citygecko.solar/
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MobLab 2021 Congress
On June the 6th BABLE will be virtually at the MobLab Congress, in Porto, debating issues related to urban mobility and resilience in cities. Together with us, the cities of Rome and Tartu will present real projects carried out during the pandemic and will tell us how they dealt with the COVID situation during the last months. Don't miss this opportunity and join us, making the debate more interesting and enriching for all the public present. To view the full program in English, click here ! Find registration and more on the webpage!
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Smart cities: cooperation...
We cordially invite you to the panel discussion “Smart cities: cooperation without borders” at House of Switzerland in Stuttgart , organised by the city of St. Gallen, on Tuesday, 6 July 2021 at 18:00 CEST . What is behind the buzzword “smart city” and what does it mean in “practice”, across borders? Benjamin Szemkus (Managing Director, Smart City Hub), Joel Singh (Head of Marketing and Communication and Member of the Executive Board, Crossiety AG), Prof. Birgit Schenk (HVF Ludwigsburg), Dr. Christin Wohlrath (City of Konstanz) and Christian Geiger (Chief Digital Officer, City of St.Gallen) will be showing what the “buzzword” smart city means and comprises – and how it is brought into practice. Cooperation makes cities smarter The examples of St. Gallen and Konstanz demonstrate how cities can become more efficient, technologically advanced, greener and socially inclusive. They will also show how the various stakeholders can contribute to the digital transformation of cities and how they can benefit from it. Finally, the example of the two Rheinfelden cities will be used to discuss how smart cities can successfully connect across borders. Where, when, how… The panel discussion is moderated by Alexander Schmidt, CEO at BABLE, and takes place on Tuesday, 6 July 2021, from 18:00 to 19:00 , followed by an aperitif, at House of Switzerland in Stuttgart. Pop-up House of Switzerland Calwer Strasse 33 / Kronprinzstrasse 30 70173 Stuttgart Please register here. For all those who cannot come to Stuttgart, there will be a livestream: Präsenz Schweiz Youtube Channel or www.so-schweiz.de The discussion will be in German. About House of Switzerland House of Switzerland is a pop-up exhibition and event series in Stuttgart, Germany hosted in joint responsibility by Presence Switzerland, Switzerland Tourism and Switzerland Global Enterprise, running from 1 July to 31 October 2021. It offers an open and freely accessible space for exchange and interaction and invites to discover Switzerland’s innovation potential in an entertaining way.
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LAST MILE CITY LOGISTICS...
Paket-, Kurier- und Express-Dienstleister, zusammen mit dem stationären Einzelhandel, Online-Versendern und Städteplanern haben eine eigene Community-Plattform: Die LAST MILE CITY LOGISTICS. Vom 7. - 8. Juli 2021 trifft sich die Branche bereits zur zweiten digitalen Online-Konferenz auf einer eigenen digitalen Plattform. Und die kann sich sehen lassen. Ein Blick auf die LMCL-Community und Speaker*innen der zweiten Edition zeigt: Darunter finden sich Big Player wie AMAZON Logistics, PTV GROUP und Accenture, aber auch Start Ups und die Wissenschaft werden vertreten sein. Aber auch Verbände wie der BdKEP und der Deutsche Radlogistik Verband werden genauso wie der PodCast „Irgendwas mit Logistik“ neben vielen Vertreter*innen von Metropolen wie Berlin, Hamburg, Stuttgart, Zürich oder Wien vertreten sein. Während zwei Tagen bietet die LMCL auf der Main Stage ein dicht gepacktes Programm. Den Anfang macht das Themenfeld „BEST PRACTICE ON THE LAST MILE “. Hier berichtet etwa Jonas Kremer von der citkar GmbH über die „Die Probleme der Verkehrswende auf der Letzten Meile“. Am Mittag startet der Block „KEINE SMARTE STADT OHNE MIKRO-DEPOTS“ mit Lösungen zu Micro-Hubs. Danach folgen Vorträge zur „SUSTAINABILITY - WIE NACHHALTIG IST DIE LETZTE MEILE?“ und „DIGITALISIERUNG AUF DER LETZTEN MEILE“. Neu ist die SPEAKER'S LOUNGE, in der ein persönliches Treffen und direkter Austausch mit den Speaker*innen möglich ist. TAKE PART NOW! Ticketshop: https://lastmilecitylogistics.company.site/
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Smartlamppost in Europe
#slparoundtheworld Smartlamppost is growing around the world! Bonjuor, Paris.
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Join SDIA at London...
The environmental impact of the digital industry – event on 1 July SDIA's Advisor Neil Clark and Director of Research & Policy Mohan Gandhi are running an event as part of London Climate Action Week The event will focus on the environmental impact of the digital industry. Seven experts working in the industry will share their learnings, tools, and guidance. The goal is to provide a new industry standard that will positively impact our environment Thursday, 1 July, 12:00 to 14:00 BST (13:00-15:00 CEST) More info at: https://bit.ly/3xT294Q Register at: https://bit.ly/3xQhiUD
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Multimedia Kiosks and...
With technological development and the virtualization of public attendance services, the necessity to make more services available in a single payment terminal emerged, namely through self-service multimedia kiosks. So, it is necessary to develop solutions adapted to gas and service stations. With self-service multimedia kiosks and Digital Signage, you can offer your customers more convenience by allowing them to check-out faster at gas stations and service stations. Not only will the customer be more satisfied, but the employees can also dedicate themselves to more important tasks. Self-service multimedia kiosks offer a self-service system that enables automated, faster and more convenient payment for customers. With the help of this multimedia kiosk, customers can fill up their vehicles and then, without having to go to the counter, can make the payment at the kiosk. The Digital Signage solutions are also an added value at gas stations and service stations as, when on stand-by, the kiosk can function as a Digital Signage point with the exhibition of videos and promotional images on the displays. It is possible to supply simple and effective automatic payment kiosks, which, besides their robustness, are characterized by the possibility of customization and wide payment options. It is possible to integrate in these payment machines different components, such as card reader, anti-vandalism keyboard, printer, scanner, barcode, webcam, among others. Technology can, thus, simplify the creation of a quick and memorable experience and meet changing consumer preferences, in any activity and in any industry. Benefits of multimedia kiosks and Digital Signage for gas stations and service stations Ensuring high reliability and maximum performance, multimedia kiosks and Digital Signage are extremely beneficial for gas and service stations, since: They provide a wide variety of payment methods; They provide a more efficient and safer work environment for employees; They operate 24 hours a day, seven days a week; They improve customer service by being easy to use; They promote complementary products and services through Digital Signage; They adapt to the needs of clients and projects; They are customizable; They make clients more satisfied; They are secure; They reduce long queues; They save time; They are more convenient for customers. A unified and personalized shopping experience The adoption of technology throughout the customer journey enables a more attractive and dynamic experience. Ease of payment and payment security at gas stations and service stations create a better shopping experience for customers. When you reinvent the way gas stations and service stations operate, you generate increased sales and greater operational efficiency. In the European Union, equipment used in atmospheres likely to become explosive, such as gas stations and service stations, must comply with the ATEX directive (94/9/EEC or 2014/34/EU after April 20 of 2016). This directive – ATEX (ATmosphères EXplosives) – is intended to protect people and equipment in applications involving explosive atmospheres containing a mixture of flammable substances in the form of gases, vapors, mists or dusts. Protecting the public, the workforce and the environment from explosive atmospheres is fundamental. Explosion protection is, therefore, a vital aspect in any industry or activity, and so we recommend all customers to pay attention to this fact and to check the installation conditions and recommendations before any purchase of this type of equipment.
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Expert Insight: Smart...
Join BABLE’s LinkedIn Live Event to learn how the Smart City market is developing in these two economically strong neighbouring regions in the centre of Europe! Prominent and innovative recent activities in Switzerland and Baden-Württemberg Swiss Smart City Alliance, represented by Prof. Vicente Carabias-Hütter, and Baden-Württemberg International (BWi), represented by Dr. Jenny Atmanagara, will be discussing the prominent recent activities of innovative companies and cities in Switzerland and Baden-Württemberg. The live discussion takes place on LinkedIn on Thursday, 1 July 2021, at 11 a.m. , and is moderated by Miguel Mósca, Smart City consultant at BABLE. It is hosted as part of the House of Switzerland launch. About House of Switzerland House of Switzerland - is a pop-up exhibition and event series in Stuttgart, Germany, hosted in joint responsibility by Presence Switzerland, Switzerland Tourism and Switzerland Global Enterprise, - offers an open and freely accessible space for exchange and interaction and invites to discover Switzerland’s innovation potential in an entertaining way, - will be running from 1 July to 31 October 2021.
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GSBF Connect: Pathways...
With the increasing attention on the global effects of climate change, governments and businesses around the world are working together to tackle this with innovation to transform the way our economies operate. Come join us at our upcoming edition of Germany Singapore Business Forum Connect as we share Germany and Singapore’s plans to support sustainable development, and facilitate important conversations on the opportunities arising from the green transitions. You can choose between one of two concurrent industry-focused breakout sessions for the event, centred on Plastic Waste or Smart and Sustainable Cities upon registration. Programme highlights Gain insights on how businesses can form meaningful and action-driven partnerships in sustainability Explore how German and Singapore businesses can work together to address the plastic waste problem or create more sustainable and livable cities Network with like-minded partners through dedicated business matching Complimentary registration here: https://web.micepad.co/gsbf-connect-sustainability/info
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TOWERXCHANGE MEETUP...
Towerxchange meetups are a reference to every one that wants to play a role in the Telecom infrastructure business. Smartlamppost was present with its shareholder Metalogalva and wants to thank you all for your support and confidence. It is a sign that Smartlamppost is being becoming a reference for street level housing solution. The ideal solution for Small Cells and Smart Cities.
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Smart City-Contest for...
Kommunen aufgepasst! Machen Sie mit beim Smart City-Wettbewerb: Es gibt zwei Smart City-Pakete für Ihren Start in die digitale Zukunft zu gewinnen! Mit intelligenter LoRaWan-Technologie und dem InternetderDinge (IoT) steuern Sie Ihre kommunalen Aufgaben effizient und nachhaltig. So verbessern Sie die Lebensqualität Ihrer Bürgerinnen und Bürger. Schicken Sie uns Ihre Idee! Einsendefrist ist der 15. August 2021. Mitmachen lohnt sich unter www.mainova.de/smartcity Ihre Jury: Bernd Bienzeisler (Fraunhofer IAO), Meike Niedbal (Smart City | DB), Diana Rauhut (Mainova AG), Barbara Schader, Hauke Schlüter (House of Digital Transformation) Die Siegerehrung findet statt im Rahmen des Kongresses „Digital Society/ Smart City“ am 3. November 2021 in Frankfurt am Main.
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What are self-checkout...
Self-checkout kiosks (SCO) are increasingly used by the various sectors of activity and, in addition to attracting more and more customers, they bring benefits and profit to the owners of the establishments. The successful use of SCO kiosks can differentiate an establishment from its competitors, making the payment process simpler, faster and more effective. Taking into account that nowadays people avoid long queues and try to enjoy a better experience in the purchase process, self-checkout kiosks are the perfect solution. According to a Consumer Reports study, 75% of the people interviewed said they liked SCO kiosks because they save time. Thus, there is a trend towards automation and a growing popularity of self-checkout kiosks . Moreover, according to a Reportlinker report, the SCO kiosks market is expected to grow with a Compound Annual Growth Rate – CAGR of 13.8% over the next six years. The self-checkout kiosks, which allow the user to carry out all stages of purchase independently – from the registration of products to their weighing and payment – are easily adapted to any environment. Developed to meet and modernize the sales process, SCO kiosks have the necessary resources for a more autonomous and faster payment. Offering a wide variety of payment options, self-checkout kiosks include credit cards and mobile payments, as well as a touch screen, bar code reader and credit card reader. The self-checkout can also be easily configured so that the reader can choose the desired language. The evolution of technological solutions allied to the users’ need for speed and efficiency has made the use of self-checkout kiosks more common. Interactive and dynamic, SCO kiosks require a sophisticated construction, an exclusive design, integrated systems and state-of-the-art technology. The benefits of SCO kiosks In view of the growing popularity of this equipment, here are some advantages that can and should be highlighted: 1 – Efficiency and quickness Besides ending traditional queues and saving time, self-checkout kiosks make customers more satisfied with their shopping experience because of the quickness and efficiency they are provided. Even in periods/hours of larger affluence, customers are able to register and pay for products in less time. 2 – Increase in sales The establishments with self-checkout kiosks are able to increase their sales by approximately 10% in a period of 90 days. With the evolution of technologies, it is natural that these equipments can attract more clients. Consequently, and as the users have a more positive buying experience, the customer’s loyalty is increased. 3 – Reduced labor cost and increased productivity Since there is no need for one person at each self-checkout kiosk, there is a reduction with labor costs. However, given the fact that this point can be the target of discord, employees have time to devote themselves to other more important tasks, which translates into an increase in productivity. In addition, there is a reduction in human errors. 4 – Self-checkout kiosks occupy less space and modernize the establishment Since five or six SCO kiosks can replace a traditional system, it is possible to recover some physical space through these equipments. This advantage is especially noticeable in smaller establishments. 5 – Improving the customer experience With higher transaction velocity, ease of use and efficiency, customers feel more satisfied and are more likely to return to the establishment at another opportunity. 6 – Attending more customers Besides feeling more involved in this process, 39% of the users stated that the use of these kiosks ends up making the attendance faster – which translates into the attendance of a larger number of clients. 7 – Less waiting time in queues With self-checkout kiosks, clients don’t have to wait too long in lines, avoiding feelings of frustration and/or impatience. 8 – Fewer losses About 30 to 50% of a store’s losses are related to thefts. However, at an SCO kiosk, there are not so many risks of theft or fraud. In this way, self-checkout kiosks help companies in various ways – whether it’s to make more profit or to modernize their space and assign more important tasks to their employees. At the same time, customers don’t need to get bored in queues and can save time.
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Proof of Play: What it is...
For companies investing in digital signage, it is important that there is a guarantee that the advertisements and/or content for which they have paid is actually exhibited on the displays. Thus, Proof of Play aims to ensure, in real time, that the displays of all billboards and digital displays are connected and exhibiting the contents, ensuring their correct and normal functioning. Digital-Out-of-Home (DOOH) has shown marked growth and is increasingly used for demanding and complex campaigns. At the same time, advertisers are demanding proof that these campaigns are actually running. Thus, it is necessary to respond to this need, more specifically through the Proof of Play (PoP). Having the ability to ensure Proof of Play is a prerequisite in campaigns for DOOH, since, in addition to allowing customers to feel more secure and confident whenever they do these types of campaigns, it can make ROI (Return on Investment) a reality. With Proof of Play solutions, it is possible to capture meaningful information and generate reliable reports, which increases credibility with customers. How does it work? The Proof of Play system includes a video playback device, which in turn contains a display, a sensor, a transmitter and a processing unit. A video will be shown on the screen and the sensor detects this situation. The processing unit, in turn, will collect information about this display and will communicate with the transmitter so that it sends the information to a device, so that it can be known if, in fact, the video was displayed. What are the purposes of Proof of Play? Bearing in mind that an ad can be planned and not be displayed, if a display becomes too hot and dark or there is a loss of energy (for example), advertisers require reproduction records that record what is played on the displays. Proof of Play solutions therefore check whether the monitor is receiving power, whether it is connected to the network and whether it is performing its functions normally. Therefore, and with Proof of Play, advertisers should receive the following information: Accurate records; A campaign performance report; A summary of the Proof of Play report. So, there are some advantages of Proof of Play that demonstrate its importance for digital signage: It allows digital signage to reach and even surpass other media; Reports can be generated in real time; Proof of Play can be consulted by campaign, time period and network segments, among other ways; It determines which content attracts the most attention and, consequently, allows the development of more effective content strategies; It is increasingly being demanded by advertisers. Make sure your DOOH campaigns are running through Proof of Play.
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OOH and DOOH: What...
With digitization and technological evolution, there has been a sharp growth in DOOH (Digital-Out-of-Home, which refers to advertising used for commercial purposes, usually located in public places, which may involve screens and other digital and interactive tools). However, it is important to understand the differences between DOOH and OOH (Out-of-Home, that is, static advertising that attracts the consumer while in public places), which will be explained in this article. DOOH , as the name implies, refers to digital media found in public places for advertising or informational purposes. They are generally installed in places of intense traffic and urban movement, with high capacity for attention and persuasion of the surrounding public. For this purpose, several digital or interactive devices are used, namely digital billboards, multimedia kiosks and interactive tables. OOH refers to all external advertising communication, considered the traditional communication. Although influential, it achieves less results than DOOH. Nevertheless, what matters when choosing OOH or DOOH communication is the purpose of the campaign: “do I want to use static or digital advertising?”. DOOH (Digital-Out-of-Home) DOOH is ideal when brands want to reverse an impacting campaign in a short time or when they want to respond to breaking news. The possibility of spreading messages in real time is one of the main advantages of DOOH communication. With the introduction of new technologies, the use of digital billboards in different places became even more interesting. And so, DOOH communication emerged. Reaching specific market segments, enjoying the benefits of technology, marketing to a large number of people in a dynamic, flexible way and without contributing to visual pollution are some of the characteristics of DOOH campaigns. OOH (Out-of-Home) The main goal of OOH communication is to reach people when they walk along streets, avenues, highways or public spaces, such as squares, shopping centers, parks and exhibitions. This type of advertising has become more popular, as people also spend more time away from home. Although this concept is related to massification, it can be used locally. Through the use of posters and billboards placed in specific places, the process becomes simpler, as there is already an expected audience profile that may be interested in the product or service advertised. The differences The main differences between these two forms of advertising are, above all, the messages they are intended to convey, the ease of purchase, interactivity and the benefits of each. Here are some examples. Messages Considering the fact that everyone can access the news in real time, it is important to emphasize that OOH communication cannot be updated as easily as DOOH communication. Therefore, the OOH message has, nowadays, to be thought in such a way that it doesn’t become obsolete and uninteresting for those who see it. This way, and due to the real-time nature of a DOOH campaign, ads can be quickly adjusted in response to events, which saves time and money. Ease of purchase Given the ease and accuracy of messages, DOOH communication is more compatible with digital marketing campaigns than OOH communication. Consequently, DOOH purchase becomes more convenient. Thus, there is a merger of the physical with the digital, which ultimately highlights the use of DOOH campaigns. These statements are justified by new methods of measuring audiences, which are, in turn, increasingly accurate. Traditionally, OOH campaigns have not been able to measure accurate results for pedestrian traffic or increased sales. Interactivity Taking into account the technological evolution, there is a growing interest in interactive solutions. Therefore, there is a greater investment in DOOH communication, since in addition to providing greater involvement of users, it presents multimedia content such as animation, video, audio. All this implies an immersive interaction, which will create more impact on the user. Benefits Although we are facing two distinct forms of communication, both have their advantages. Thus, DOOH advertising stands out for the following factors: More attractive interactions for the consumer; It does not require large investments; Intersection between mobile devices, Internet and social networks; Flexible, real-time campaigns that fit the target audience; Reach the public at any time and anywhere; Contents displayed in high quality; Advertisements aimed at specific market segments; Great potential to attract attention and involve the target audience; Promotion of ads with several formats, which end up being more efficient than static ads; Instant access to more product information; Remote content management; Ability to ensure Proof of Play; Audience measurement. OOH advertising also has its benefits: More affordable prices; No sharing of billboards with other advertisers; Great reach – millions of people circulate in the same places every day and, no matter how distracted they are by their commitments, it is undeniable the impact these messages have when their paths cross; Power of impact – at a time when there are blockers of advertisements on the Internet accessible to all, external advertising appears as an alternative for brands to be present in people’s daily lives; Efficient for mass dissemination or for segments. Programmatic advertising Programmatic advertising is a concept that includes several technologies that automate a purchase, the positioning and optimization of advertising, performed in real time and with different levels of control and automation. The main objective is the replacement of human activities in the negotiation of advertising spaces. This way, programmatic advertising is increasingly present in our daily lives, namely through digital billboards (DOOH). In fact, DOOH programmatic advertising has the following benefits: Possibility of micro-public segmentation; Ease of workflow; Opportunity for OOH advertising professionals to program on digital, taking advantage of digital budgets.
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Digital Transformation:...
With the technological evolution and the changing habits of the population, connectivity is an increasingly important presence in our daily lives. Therefore, it is increasingly common to talk about digital transformation (DX), that is, the integration of digital technology in all areas of a business. Fundamental to all sectors of activity, digital transformation translates into a cultural, organizational and operational change of an organization, industry or ecosystem through an intelligent integration of technologies, processes and digital skills at all levels and functions. Transversal to the whole society, digital transformation aims to improve the management methods of an organization, adding value to products and services. Often known as Industry 4.0 or the fourth industrial revolution, digital transformation consists of the digitalization of most business activities. The goal is undoubtedly to improve customer satisfaction. Based on new technologies, digital transformation (DX) implies building stronger relationships and a better understanding of customer needs. Innovative technologies such as artificial intelligence and the Internet of Things (IoT) are becoming more and more accessible, so they are increasingly important to improve the customer experience, boost productivity and enable a competitive advantage. This way, a company or organization that manages to take advantage of the digital transformation ends up having competitive advantages, such as: More efficient use of resources; Reduction of errors; Quick response capacity. Digital transformation process and LoRa network Digital transformation (DX) covers, in general, the following elements: Replacement of isolated practices with integrated technology platforms that connect the entire company and organization; Automated data analysis; Systems that allow the sharing of the work done among the employees of a company or organization, in order to boost responsibility and speed up processes. In fact, the technological world in which we live is very focused on what we can call the Internet of Things (IoT), that is, a network of physical objects capable of gathering and transmitting data. However, for this ecosystem to work efficiently, it was necessary to develop new communication protocols. This is where LoRa (which means long range) comes in, a radio frequency technology that allows communication between devices over long distances. With LoRa network, it is not necessary, therefore, to have Internet in all kiosks and/or digital billboards, taking into account that this system allows an effective communication over long distances, with a minimum consumption of energy. As an example, if there are four billboards within a 10 km radius, it is only necessary to have a connection with a LoRa gateway, instead of providing Internet for the four equipments. The importance of digital transformation The digitalization of society has driven the digital transformation that is felt today and which is increasingly undertaken by many companies and organizations. Thus, technology drives change in business, so organizations that aim for success must combine technology with strategy. Actually, the ultimate goal of digital transformation should always be the positive experience of the client. The customer’s experience can boost or weaken a business, hence the importance of technologies, which play an essential role in the positive relationship between companies and their customers. The benefits of digital transformation Besides preparing companies and organizations for all kinds of challenges, the digital transformation (DX) brings several advantages: 1 – Improvement in the customer experience The technological advance has been increasing the interactions between companies and customers. The customers are, thus, able to achieve what they want, when they want and how they want it. Consequently, companies are able to provide a more satisfactory and consistent experience in meeting customer needs. This way, improving the customer experience is one of the great purposes of digital transformation. 2 – Efficiency Intelligent technology and connected systems are the basis for business efficiency. In fact, one of the benefits that stands out in the digital transformation is the efficiency in all areas and processes. 3 – Increased productivity With the automation of many manual tasks, and through the right technological tools, it is possible to improve productivity. That is, the whole company/organization can work more efficiently. 4 – Collaboration between departments The basis for a digital transformation is built through digital convergence. When all departments are aligned, it is possible to create a corporate culture. 5 – Return on Investment With the right strategy, it is possible to obtain Return on Investment (ROI). Many companies avoid digital updates because they think there is no Return on Investment. But this is wrong thinking. This is because the main goal of digital transformation is to improve the customer experience, which translates into increased revenue. 6 – Consolidated operations Digital transformation includes agile digital systems, which allow the automation of tasks, as new digital systems are implemented. This consolidation of the company’s processes and operations allows it to connect with the target audience and satisfy their needs. 7 – Cost reduction The simplification of operational processes reduces costs, as it takes less time to perform the same tasks and provides timely and thorough data for decision making. The future of digital transformation Digital transformation (DX) is changing the way people work, how people live and have fun. In addition, technological innovations continue to provide opportunities for companies to create value for their customers. So, implementing a digital transformation is fundamental to the success of any business and any activity. Technology is an instrument for opening institutions to the world, since it enables the formation of increasingly connected citizens.
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Carbon Matching Workshop
Don't miss the workshop SDIA is hosting on carbon matching together with Leaders for Climate Action and Elia. The workshop is meant to help address how we can calculate the emissions of our digital infrastructure, which further advances our Roadmap's Digital Carbon Footprint Activity What to expect: Share information and advice from tech companies that have first-hand experience on digital resource footprint reduction When: 18 June – 16:00 CEST Register to attend the workshop at: https://bit.ly/3cjsMYn
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Catch up on our Smart...
Did you miss our Smart Affordable Housing event on Wednesday? Not to worry, it's all on-demand now! We were delighted to be joined by so many speakers for our three sessions! A big thank you to our speakers from Aico, NetZero Buildings, Asite, HomeLINK, Abri Group, Swallowfield Homes, Atkins, Thirteen Group, LHC, Edaroth UK Follow the link to watch it on-demand, or catch some of the questions asked below! https://lnkd.in/gSC4t_s
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H22 CITY EXPO - next...
Helsingborg invites the world to explore urban sustainability In the summer of 2022, the City of Helsingborg, Sweden, will host a 35-day international event to showcase, test, and co-create smart solutions for more sustainable cities. Leading changemakers – from within the city, Sweden, throughout the Nordics, Europe, and the world – will come together in a unique arena to work alongside citizens and accelerate urban transformation in liveable, thoughtful cities. More than 200 programme features will have content provided not only by local actors but by pioneering national and international industry leaders. With the entire city as a living lab, ground-breaking innovations will be showcased and co-developed in an environment of imagination and shared ambition. Visitors from across the world will participate in conferences, site visits, experiments, hackathons, and much more besides – all with the goal of improving quality of life in tomorrow’s city. Mark 30 May-3 July in your calendar already and make Helsingborg your no. 1 destination next summer! Read more on h22cityexpo.com
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Register now! ENTRANCE...
WEBINAR WITH THE EUROPEAN INVESTMENT BANK TO DISCOVER FUNDING MECHANISMS FOR SUSTAINABLE TRANSPORT & MOBILITY SOLUTIONS. Are you looking for funding sources that allow you to launch your innovative product on the market? The ENTRANCE project is designed to mobilise financial resources and boost sustainable innovations in the transport and mobility sectors. To do so, the partnership will create an environment for promoting solutions to find buyers or investors. These solutions will gain visibility through the ENTRANCE Matchmaking Platform , which will also include a Knowledge Hub to learn more about sectorial trends and financing insights. This work is strengthened with the project’s first webinar: EIB funding mechanisms for providers of sustainable transport & mobility solutions to boost EU uptake. In this live webinar, European Investment Bank (EIB) experts will present EIB funding mechanisms for transport and mobility solution providers across Europe and how these can be applied for deployment projects and scaling up of innovative transport and mobility solutions. The webinar will take place on 22 June 2021 from 10.00 to 11.30 (CEST), SAVE THE DATE! Registration is now open! https://www.entrance-platform.eu/event/knowledge-round-investment-for-sustainable-transport-with-the-european-investment-bank/ Agenda: Presentation of the ENTRANCE Matchmaking Platform Presentation of EIB funding mechanisms and presentation of examples of deployment projects scaling up innovative transport solutions Q&A and Discussions on EIB Financing including Future Mobility Facility Remember to also subscribe to the ENTRANCE newsletter to be informed on the latest project updates! The ENTRANCE project has received funding from the European Union’s Horizon 2020 research and innovation program under Grant Agreement N°101006681.
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