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Location-based marketing as part of the Smart City App Reutlingen

Reutlingen (2017-01-01)
Scale: District level
The smartphone applications provides local businesses and restaurants with the opportunity to market offers towards visitors and inhabitants based on geo-localisation technology. The scheme was rolled out within the historic city center of Reutlingen.
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Challenge / Goal

  • Driving digitization in the retail and restaurant sectors.
  • Customer acquisition for gastronomy and retail.
  • Strengthening local economy.  Creating the app is part of a support scheme for local businesses and restaurants to help them cope with current problems (mainly also of rise of online-shopping)

Solutions

Retailers and restaurateurs receive the possibility to convey location-based offers (e.g. advertising, discounts and events) via push messages in the app based on beacons and geo-fencing technology. The app was created specifically for this Use Case.

The solution has following functions: 

  • share site-based advertising information through an app
  • share event information through the app (regardless of location)
  • passing on retailer and restaurant information via the app
  • passing on parking information / parking availability via the app
  • share information about cultural offers through the app

Citizen Participation

Developed with retailers and restaurant owners

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Time Period

Planing Time: 1 - 2 years

Implementation Time: < 0.5 years

DigitalM, Stadt Reutlingen (Schnittstelle zu Händlern / Wirtschaft), Fraunhofer IAO (wissenschaftliche Begleitung)

Service Providers

DigitalM

End User

Einwohner und Besucher, Einzelhändler und Gastronomen der Stadt Reutlingen

Companies

Reutlingen

    Main Benefits

  • Improved data accessibility,

  • Enabling new business opportunities,

  • Encouraging digital entrepreneurship,