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Location-based marketing as part of the Smart City App Reutlingen

Reutlingen (2017-01-01)
Scale: District level
The smartphone applications provides local businesses and restaurants with the opportunity to market offers towards visitors and inhabitants based on geo-localisation technology. The scheme was rolled out within the historic city center of Reutlingen.
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Challenge / Goal

  • Driving digitization in the retail and restaurant sectors.
  • Customer acquisition for gastronomy and retail.
  • Strengthening local economy.  Creating the app is part of a support scheme for local businesses and restaurants to help them cope with current problems (mainly also of rise of online-shopping)

Solutions

Retailers and restaurateurs receive the possibility to convey location-based offers (e.g. advertising, discounts and events) via push messages in the app based on beacons and geo-fencing technology. The app was created specifically for this Use Case.

The solution has following functions: 

  • share site-based advertising information through an app
  • share event information through the app (regardless of location)
  • passing on retailer and restaurant information via the app
  • passing on parking information / parking availability via the app
  • share information about cultural offers through the app

Citizen Participation

Developed with retailers and restaurant owners

Want to learn more about the lessons learned, financial details and results?

Time Period

Planing Time: 1 - 2 years

Implementation Time: < 0.5 years

Implementers

DigitalM, Stadt Reutlingen (Schnittstelle zu Händlern / Wirtschaft), Fraunhofer IAO (wissenschaftliche Begleitung)

Service Providers

DigitalM

End User

Einwohner und Besucher, Einzelhändler und Gastronomen der Stadt Reutlingen

Cities

Reutlingen

    Main Benefits

  • Improved data accessibility,

  • Enabling new business opportunities,

  • Encouraging digital entrepreneurship,