Challenge / Goal
Before the introduction of the shuttle, Watford station was poorly connected to transport hubs such as the city centre. The popular tourist attraction of Warner Brother Studios was also difficult to reach due to poor connections and crowded roads.
Since July 2020, three shuttle buses have been made available through an on-demand service (ArrivaClick). The focus of the service is on optimising the connection between Watford Junction station and hubs such as the city centre or Warner Brother Studios, which is particularly popular with tourists. With the establishment of the shuttle service, an integrated approach is offered to improve sustainable transport options in the entire area.
The shuttle service can be booked via the ArrivaClick app. The app uses a smart algorithm to bundle passengers with similar routes and thereby calculates an ad-hoc route to the required destinations. Thanks to the digital approach, the service can also be adapted to special circumstances and challenges at short notice.
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Planning time: < 0.5 years
Implementation time: < 0.5 years
Arriva UK Bus and City of Watford
Commuters, people from peripheral areas, people with reduced mobility, tourists.