Challenge / Goal
The city is committed to the European Union’s goal of achieving a 20% reduction in greenhouse gas emissions. As transportation is one of teh major contributors to the GHG Emissions, city is taking specific efforts to encourage people to use public transportation and shared mobility.
To make the public transport more accesible and convenient to use, a multi functional mobility app and ticket is launched in Cologne providing users of public transport the access to use shared cars, (e)-bikes, buses, trams etc. with one ticket. It is an enhancement of the existing subscription ticket enabling the travelers to use the shared mobility services along with their seasonal ticket. A special interface was built between the two apps. The idea was originated from the GrowSmarter project but implemented by Cambio and KVB. This will help commuters who do not have have end to end public transportation offer to use flexible car sharing for final points.
Flyers were distributed to inform the citizens. Also local press was used to disseminate the information. Additional, local videos were used. Participation portal were used to ask for what people needed
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Planning time: < 0.5 years
Implementation time: 1 - 2 years
KVB, City of Cologne
Cambio Cologne, KVB
Pendler und Anwohner in Köln
Improving traffic management
Improving public transport accessibility
Promoting sustainable behavior
Reducing GHG emissions