In Stockholm, UbiGo is developing and aiming to launch one of the world’s first real MaaS services. The service is built on a flexible subscription model that can meet the everyday travel needs of entire households. It makes all of the following travel modes available in one app: public transport in the greater Stockholm region, car sharing, rental cars, taxi and city bikes. More services can be added later on.

The UbiGo app integrates a travel planner that suggests various options for the trip and combines various modes to ensure optimal journey times. Subscription resembles a bundled smartphone subscription, but with days for public transport usage and hours of car driving time, instead of gigabytes of data and minutes of call time. Journey or tickets not used in one month can be transferred to the following month, whilst it is easy to add more if the prepaid amount runs out before the end of the month. Customers will have access to 24/7 phone support. The plan is to run a one year pilot of the app followed by an evaluation.