Challenge / Goal
NOTE: This best practice was sourced by the ENTRANCE consortium from publicly-available information.
Renfe has challenges meeting and exceeding customers’ expectations for its mobile booking apps. Plus, customers have to navigate a complicated set of dozens of alternative apps to resolve their first and last mile to and from their train stations. Renfe sought to provide a seamless high quality user experience for booking door-to-door journeys with an app they could be proud of.
Iomob was tasked as the primary technology partner to offer a full seamless door-to-door experience under the Renfe brand (“Renfe as a Service”).
Iomob engaged with hundreds of rail customers to understand their expectations and wishes for a seamless door-to-door journey. Iomob recruited and integrated a range of mobility services ranging from major ride hailing operators like Cabify, taxi aggregators, micro mobility operators to enable a seamless intercity and intracity experience. The algorithms were tested and refined in the target cities. Iomob developed a full white-label app deployed to hundreds of Renfe customers. Iomob continued to obtain user feedback to refine what has become Iomob´s leading product: RailMaaS.
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Iomob and Renfe (Railgrup Member)
Renfe (Railgrup Member)