Privacy Notice

Welcome on BABLE

We put great importance to data protection and therefore use the data you provide to us with upmost care. You can handle the data you provide to us in your personal dashboard. You will find our complete regulations on data protection and clarification of your rights in our privacy notice . By using the website and its offers and navigating further, you accept the regulations of our privacy notice and terms and conditions.

OK

Linked Projects

Challenge / Goal

MaaS (mobility as a service) is a concept of integrating different modes of transport into one service. It is an approach used to facilitate a shift to sustainable mobility by improving the availability of high-quality alternatives.

Short term goals of this Use Case include creating cooperation models between different parties, also to provide the first MaaS service to citizens. Long-term goals consist of a wide variety of MaaS services affecting the modal split resulting in fewer cars, less pollution and an improved city environment. Car use efficiency and equal possibilities of living a car-independent lifestyle also form part of the long-term goals of the measure.

Solutions

In the present model, the user may either buy means (car/bike) or tickets for transport (bus ticket, train ticket, etc.). In this measure, the city of Turku catalyses and pilots the development of the MaaS system and services in the city of Turku. This includes the creation of business models which enable cooperation with different existing service providers. The measure also includes attracting new MaaS operators to come to the city of Turku, the creation of different service packages, and marketing them through a variety of communication channels.

The Turku approach to promoting MaaS:

  • Evaluate and benchmark indicators in key areas: awareness, policies, administration and cooperation.
  • Apply inclusive planning approaches.
  • Involve any and all stakeholders as early and often as possible.
  • Network and facilitate networking.
  • Promote, create awareness and expectations.
  • Continuous innovation: invent, test, pilot, repeat.

Examples of activities:

  • Systematic interaction with a wide variety of stakeholder groups: citizens, employers, housing communities, mobility service providers, associations, etc.
  • Continuous two-way communication using all available means: on ground events, social media, queries, interviews, focus groups, meetings etc.
  • Liaising and cooperating with regional and state authorities in issues involving several agencies. For example first/last mile solutions in intercity travel.
  • Regular internal meetings to establish administrative and political coordination towards MaaS.
  • Research:
    • Evaluation of mobility demand and travel patterns
    • Use of stakeholder contacts in collecting data
    • Cross-referencing with relevant background data (car ownership, driver’s license, commuting etc.)
  • Testing and piloting mobility solutions for upscaling potential and feasibility.

Want to learn more about the lessons learned, financial details and results?

Log in

Time Period

Planing Time:

Implementation Time:

City of Turku, Turku University of Applied Sciences

Service Providers

City of Turku

End User

MaaS Bediener

Companies

    Main Benefits

  • Enabling new business opportunities,

  • Improving life quality,

  • Improving public transport accessibility,

  • Promoting sustainable behavior,