Challenge / Goal
The goal is to integrate smart mobility into the branding and marketing of the city’s communication.
A mobility node (combining bike sharing, car sharing, public transport and information panels) was created in the Kupittaa district. All year round seamless cycling and walking connections were implemented. Via the node, MaaS (Mobility as a Service) services can be tested in the area.
- Sketches of the mobility node were prepared by an architecture student at Tampere University of Technology.
- A mobility questionnaire has been designed in order to survey people living and working in Kupittaa about their wishes and concerns with regard to urban mobility and public transport in particular. A total of approximately 900 organisations have been approached with the questionnaire. With the questionnaire still running, approximately 150 responses have been recieved so far. A smart mobility information pack has been designed for companies and this has been marketed to those interested.
- As a result of negotiations meetings with key players in the Kupittaa area, the visibility of public transportation timetables and offers have increased/improved in the lobby screens and information channels (such as newsletters, social media, etc.) of the companies involved.
The mobility node concept was presented to various stakeholders, city representatives and citizens on a special event. Participants were asked to suggest ideas of services the node could provide.
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City of Turku, Regional Council of Southwest Finland, Turku University of Applied Sciences
students, companies and housing companies located in the Kupittaa district
Promoting sustainable private transport models
Encouraging digital entrepreneurship
Improved data accessibility