Challenge / Goal
E-bikes and e-cargo bikes are a good mobility alternative for work-related trips, for light freight trips and for residents’ leisure and shopping trips.To promote this attractive alternative to car travel, the city of Stockholm plans to encourage its citizens to start using e-bikes, with the goal of getting 300 new e-bikes in use.
The Cykelkonsulterna (a private consulting firm specialised in offering and promoting cycling) is offering companies and households in Årsta the chance to test pedelec E-bikes and E-freight bikes for a month in order to find out whether, and to what extent, these vehicles provide a viable mobility option. After the trial period, the companies and households are offered the possibility to purchase the e-bikes they have tested. The idea is that the trial will nudge them into buying a bike.
Participants in the trial were recruited via targeted campaigns and direct marketing together with companies, housing associations, and other groups in Årsta.They were principally directed at car users.
The first test bikes came into operation in May 2017. Since then, the test fleet has gradually grown. By May 2018, it consisted of 23 e-bikes. Electronic cargo bikes were also introduced in 2018.
In the first year, 200 people have borrowed an e-bike or e-cargo bike. After the trial period, participants give their feedback about using the vehicles through a web form. Generally, their reactions have been positive. However, not as many have purchased their own e-bikes following the trial as was originally hoped for - so far anyway.
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Implementation Time: 2 - 5 years
Cykelkonsulterna, City of Stockholm
companies and residents in Årsta
Promoting sustainable private transport models
Reducing GHG emissions
Reducing local air pollution