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Main Benefits

  • Promoting sustainable private transport models

  • Promoting sustainable behavior

  • Reducing use of fossils in public transport

Functions help you to understand what the products can do for you and which ones will help you achieve your goals.
Each solution has at least one mandatory function, which is needed to achieve the basic purpose of the solution, and several additional functions, which are features that can be added to provide additional benefits.

Mandatory Functions

Potential Functions

Business Model

Market Overview

The bike-sharing industry is steadily growing over the past years. IT-technologies and innovative business models ease the implementation of bike sharing systems. Roland Berger Strategy Consultants estimate the global market for bike-sharing to be worth between € 3.6 and € 5.3 billion by 2020. (BIKEeurope, 2015) The European bike-sharing market, in particular, is expected to grow at a compound annual growth rate of 9.4 % during 2015–2025, from 139,090 bikes in 2015 to more than 340,000 bikes by 2025. The number of users is expected to more than double by 2025. (Forst and Sullivan, 2016)

Within the currently implemented bike sharing systems, there are different revenue models. Some public bike sharing systems are implemented with a non-profit strategy. These usually intend to affect the consumers’ behaviour. The government, transport agencies, universities or not-for-profit organisations typically implement such non-profit bike sharing systems. Implementations of a profitable business model are applied by advertising companies or by companies who intend to gain profit by the implementation itself. Advertising companies aim to take advantage of the visibility of the bikes in the city and the user community.  However, for-profit companies gain a financial benefit from the bike sharing system itself and its fees. (Elias, 2017)

 

Cost Structure

The expenses of a bike sharing system consist of relatively high investment costs for the fleet of bikes and rather low variable costs. Especially the station installation accounts for about 70% of fixed costs. Redistribution cost is an important variable cost component and accounts for almost 30% of operating costs. The following graphic gives an overview of the different emerging costs and a price range for each of these costs. (Forst and Sullivan, 2016)

Driving Factors

Subsidies

Government bodies often fund Bike-sharing systems in Europe. Over the next five years, cycling will be increasingly prioritised at the national and regional level. By 2020, close to $1,354.9 million is set to be invested in cycling programmes, cycling infrastructure, and the cycling industry. France as the biggest market for bike-sharing in Europe, for example, fund the industry with $219.6 million in the period 2014-2020. Besides public funding, public transport agencies, and advertisement companies, the European Commission also has a budget of $1.12 trillion for 2014 to 2020, of which only $669.4 million has been allocated to cycling. (Forst and Sullivan, 2016)

Supporting Infrastructure

Existing cycling ways ease the usage of bikes and therefore support the implementation of bike-sharing systems. But in some cities where bike-sharing systems were implemented so far, the increased bike usage made the municipality improve cycling way and the related infrastructure. Therefore, biking got more common and comfortable due to the implementation of the bike-sharing system. (ADFC, 2015)

Government Initiatives

Many European countries have a national cycling strategy.  These strategies help to improve the cycling modal share by allowing federal authorities to mobilise the different stakeholders involved in the promotion of cycling. Some examples of national cycling strategies are: 

Germany, National Cycling Plan 2020: aims to achieve 15% cycling modal share in Germany by 2020

France, PAMA (Action plan for soft mobility – Walking and cycling): aims to encourage cycling by giving fiscal incentives to people who cycle to work

- Ireland, Ireland’s First National Cycle Policy Framework: aims to achieve a cycling modal share mark of 10% by 2020, up from 2% in 2006. This includes policies related to fiscal incentives, provision of bikes and other indirect tax benefits.

Norway, Norway, National cycling strategy - Get on Bikes!: aims at achieving 8% cycling modal share in Norway by 2023, by focusing on funding, infrastructure, and communication.

(Forst and Sullivan, 2016)

Legal Requirements

Regulations

- EU-IVS-Regulation: Ensuring data access as well as providing EU-wide multimodal travel information services and the provision of EU-wide real-time traffic information services

(Russ, Tausz, 2015)

Use Cases

Electric Assist Cargo Bikes (Pedelecs) for goods delivery in Manchester
The aim is to promote the sustainable alternatives for local deliveries using electric Assist cargo bikes. The Municipality offers the use of 4 bikes leased from a fleet of different bikes owned by Manchester Bike Hire to any organization in Manchester.
Public bike sharing system in Tartu
With the aim of encouraging the use of bicycles and make this a considerable alternative to cars, the city of Tartu has implemented a city wide bike sharing scheme as part of the SmartEnCity Project. The system consists of public city bikes, parking lots with safety locks and a management system.

Related Solutions

Vehicle Sharing System
Vehicle sharing systems allow customers to use various vehicles without owning them. There are different types of vehicle sharing systems on the market. Differences can be the vehicle shared, like car sharing, bike sharing, scooter sharing or electric vehicle sharing.
Bike Sharing System
A bike sharing system intends to make a community share a fleet of bikes. Therefore, users do not have to own a bike, but everyone can use the fleet flexibly.
Drone Delivery System
Delivery trucks for parcels are a noticeable part of urban traffic that can be reduced by implementing a drone delivery system. As the market for deliveries is significantly and steadily growing, especially due to the increasing options in online shopping, this becomes even more relevant.
Smart Parking
A Smart Parking System makes use of sensors or other technologies to determine the availability of parking lots in cities. This information can be shared with drivers, reducing the time spent on looking for a parking lot, and thus traffic congestion.
Electric Bus System
The electric bus system is a public transportation system that is operated by electric buses only. Electric busses are not only economically beneficial, as they do not have any local emission, but due to their longer lifespan and lower operational costs, they can also be financially beneficial.