Maptrends is owned and developed by Delfi, Nextbridge Analytics and UMS ASA. Through its unique technology, filters, and algorithms, Maptrends generates visual models of travel habits. Large amounts of data are easily understood and provide the end-user with unique insights into how, where and when the population moves. By analyzing historical data over time in combination with real-time information, Maptrends is the basis for identifying yesterday’s trends - and simultaneously - predicting the trends of tomorrow. Big data becomes smart data and provides precise information to decision support systems. Maptrends immediately shows you the effect of actions so you can easily make adjustments. All data is, of course, anonymized and aggregated to secure complete anonymity. Maptrends follows the GDPR regulation.
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Bus Route Planning using Data Analysis
The bus company in Stavanger planned to replace a ferry connection with bus routes. The web application from Maptrends delivered unique insights based on real time information collected from anonymised SIM card data which helped the company with planning the most cost effective and convenient routes
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