About us
Founded in: 2009 | Region of Operation: HerzliyaWe are not just software company. At least we try not to be so. We have started smart city business 8 years ago from software developments for public transport services and waste management systems. We have accomplished several projects and 5 years ago we have made a pause. We made it to think about market and analyse real city needs. Eventually we came to conclusion that any city initiative whether it is road construction or introducing waste management system requires talking to people. And we have started building services which bring citizens and city together.
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Posts from us
05.09.2018
Soft power comes first
The technological focus of many smart city projects relies on top-down innovations, ignoring the role that citizens can play in improving their local communities. While top-down innovation is important, it often fails to take into account citizen needs and so may not serve their best interests. In many people-centered product presentation citizens perceived as passive consumers of city services and as generators of data. There is remarkable reflection of communications specialist who worked on transport development project: «there is One small issue. We had to tell residents about our plans and their future agreement to all steps was an essential part of it». This is a common story when city governments are aimed to hardware improvement while people simple do not understand what and how to use it. In recent research Gartner advisory firm suggests local government to engage with citizens to find out their needs before investing millions into smart city programs.
16.08.2018
Soft power comes first
The technological focus of many smart city projects relies on top-down innovations, ignoring the role that citizens can play in improving their local communities. While top-down innovation is important, it often fails to take into account citizen needs and so may not serve their best interests. In many people-centered product presentation citizens perceived as passive consumers of city services and as generators of data. There is remarkable reflection of communications specialist who worked on transport development project: «there is One small issue. We had to tell residents about our plans and their future agreement to all steps was an essential part of it». This is a common story when city governments are aimed to hardware improvement while people simple do not understand what and how to use it. In recent research Gartner advisory firm suggests local government to engage with citizens to find out their needs before investing millions into smart city programs.
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